Most county parties go quiet between elections. Since 2023, OCRP has been building permanent infrastructure instead: modeled voter data, a year-round field program, and our own software, all shared at no charge with Republican candidates.
Most campaigns and organizations sort voters into three piles: ours, theirs, and undecided. We start from i360’s modeled voter file, which scores every registered voter in Oakland County on how Republican they lean, how likely they are to vote, and where they stand on issues from school choice to border security. Then we build the specific universe each message needs.
Select a square to see who is in it and how we reach them.
Pinpoints the conservatives most likely to step up, for precinct delegate recruitment and new volunteers.
Flags households that have dropped cable, so doors, phones, and mail go where broadcast ads never land.
Finds the parents most engaged in their kids’ education for school board mail and turnout.
Focuses email and text fundraising on the supporters most likely to chip in.
In 2023 OCRP launched the earliest coordinated field program in Michigan Republican history, with City and Township Captains recruited in every municipality in the county. That program has been knocking doors continuously ever since.
Every channel points at the same voter and each touch sets up the next. A door knock triggers an automatic follow-up text. Texts land the day the mail does. Digital ads are matched to the voter file, so the voter who met a volunteer on Saturday sees the same message online on Monday.
Door-to-door experiments show roughly one vote won for every 14 conversations, and a well-run field program lifts turnout in its target universe by 1–3%. In local races decided by a few hundred votes, that is the margin.
Statewide and national campaigns bring their own money and their own ground game. The races they leave behind, like county commission, township board, the courts, and school board, are often decided by a few hundred votes, and many conservative voters don’t know who the conservative candidates are. That is where a county party moves the most votes for the least money.
Any voter enters an address and instantly sees every Republican and Republican-endorsed candidate on their ballot, top to bottom, plus absentee ballot requests and polling-location lookup. District committees and clubs put the same link on their own slate cards and literature.
Visit the slate ↗We launched our first absentee and early-vote program ahead of the 2023 municipal elections, a year before the new rules took effect statewide. More than 3,000 voters scanned the QR code on our slate mailer and started an absentee request, and we sent over 500,000 texts encouraging early, absentee, and Election Day voting.
Our digital ads, texts, and voter guides extend to Republican-endorsed candidates in nonpartisan races like school board.
Instead of renting tools one campaign at a time, OCRP built three platforms that every Republican candidate and organization in Michigan can use free. We found that off-the-shelf software often could not meet the needs of an integrative county party operation, so we built custom software to meet those needs.
Any Michigan county party or district committee can launch its own voter-guide website, modeled on OaklandGOPSlate.org.
Petitions, surveys, and coalition-building pages that turn supporters into an organized, exportable contact list.
A free online academy for Michigan Republicans, with new courses added continuously.
Get your own voter guide website at no cost. OCRP handles the hosting.
Data, digital, legal, and field together produce wins even where the odds say they shouldn’t.
OCRP’s legal team challenged the Democrat candidate’s nominating petitions, and she was removed from the ballot after the Secretary of State confirmed 40+ invalid signatures. Despite the Michigan Democratic Party pouring mail and ground resources into a write-in campaign, Republican Gabi Grossbard won, with OCRP providing direct partnership, ground game, and voter data.
OCRP ran the first and largest voter education effort against an unrestricted 1.5-mill property tax increase for six years, including OaklandTaxFacts.com and MillageMadness.com, an interactive web game built for younger and low-turnout voters. It was defeated in the August primary, a hard environment to beat a millage in.
Everything above points here. Volunteer or contribute to put it to work.
Your contribution will allow us to continue providing these crucial capabilities to our aligned candidates. Please consider donating or becoming a member today.
